Since 89% of marketers say that email is their primary channel for lead generation, you can see why cold email is the best marketing tool for any businesses because it’s affordable, scalable, and effective. These benefits are even more apparent for small businesses. A cold email is generally sent to a qualified prospect. It requires targeting niche prospects on social media websites where you can contact people directly who may have not heard of your campaign.
Building relationships with prospects is going to be the foundation to success when sending cold emails. As you may know small businesses benefit from reaching out to clients who fit the right target market for what there selling. This includes having the right message that has a call to action that shows that your product or service provides the solution for future customers needs and wants. Your cold marketing email campaign will introduce to prospects the potential of what they didn’t know they were looking for.
Cold emails is presenting your business in front of a qualified audience.
The growth potential for global cold email marketing in 2022 is projected to reach $17.9 billion by 2027. According to Statistica, almost 55% of global internet traffic comes from mobile devices such as smartphones. 29% of marketers claim email marketing is the most effective way to communicate with their audience. With 99% of email users checking their inbox everyday, it is clear that this is the best way to distribute content organically.
GetResponse quotes that “Email campaigns are 40% more likely to convert than social media platforms”. Since emails are typically opened within an hour of being received and with 4.3 billion people in the population using email to receive information. It is important to note that number is expected to grow to 4.6 billion by 2025. Research and statistics continue to show how effective email campaigns can be to nurture leads, foster customer engagement, or drive sales.
59% of Millennials and 67% of Gen Z check their emails primarily on their phones.
Active email users worldwide is estimated at 4.3 billion. Since email campaigns are a marketing tactic for boosting brand awareness, the key is to build solid relationships with customers.
The end goal will be to produce revenue of 760% return on investment from automated marketing campaigns. Finding the best email marketing tool is the first step into reaching success in business.
Email Marketing Software
These are monthly service plans which are great for small businesses looking to get started with using email marketing for better sales performance.
Email automation of personalized messages influenced buyers decisions and increased engagement. The most affordable way to use email marketing is to utilize the “free trial” period offered by GetResponse, Constant Content or Moonsend.
Other email service providers will allow for you to try out the many features depending on number of subscribers, email frequency and volume of campaigns. If you know how many emails you plan to send to a contact list then this will determine how much your monthly cost will be.
Cost effective digital marketing strategy
The idea behind this type of marketing tool is that you are sending sales messages to a list of contacts who have shown interest in your marketing campaigns. How well those messages convert will depend on your relationship building style. Features include a choice between a montly blast or a frequent drip campaign that goes out daily or weekly. Sales is in the numbers, the bigger your list of prospects the higher the chance is of becoming successful.
Email marketing does not have to cost money upfront, it can be started on a shoe-string budget. Just remember your limits, the goal is to find a flexible plan that will grow with you as you gain more subscribers and build your buyers list. Cost is based on email volume, frequency and contact list size. The best part of email marketing platforms is that signup forms and landing pages are included. This along with templates and copywriters your business will see higher the conversions.